Vento's son Geno, for whom the shop was originally named, now runs the business. The now-iconic cheesesteak shop was run by its well-known –and at times controversial – owner Joey Vento until his death in 2011. Geno's Steaks debuted on Passyunk Ave in 1966. Centra is a great place to enjoy casual Las Vegas style with a drink in hand and playing your favorite poker and video slot games at the bar. Last year, Geno's crossed state lines into New Jersey by opening a shop inside FoodieHall, a virtual food court that offers multiple restaurant options for delivery and pickup. Geno's previously had a stand inside Citizens Bank Park from 2004 to 2006. Geno's also has a shop at the Xfinity Live! entertainment complex on Pattison Avenue near the sports stadiums. The new location – Geno's third in South Philly – can be found inside the casino's 10th Street Market.
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